Value and advantages of laser marking for clothes’ labelling

Is laser marking unrelated to clothes’ labelling? Not at all.

In order to complete the creation of clothes, dresses, accessories or any article of clothing in general, the ability to correctly make up labels is definitely crucial in terms of type, quality and shape.

Labels really make the difference, especially if laser marked

Labels may be considered as a secondary factor but in certain articles of clothing they actually make the difference between a high-quality and low-quality product. At worst, that may seem a mean dress or suit though carefully and skillfully carried out by design studios or haute couture houses.

Not just that! In some cases, labels feature functions that go far beyond beauty. As for special sectors, professional clothing provides for codes, plates, tags or any information printed or engraved on the article of clothing worn by the professional.

If you are looking for a system able to guarantee select, custom-built and above all, permanent labels so as to mark your clothes or workwear, laser marking is the cheapest way that allows time and money saving.

How laser marking works in clothing labelling

The laser is a highly versatile instrument and can be used on a number of materials to get original effects. The laser allows engraving linen, cotton, nylon, denim, leather and faux leather.

The effect of laser engraving is similar to that of burning or branding, in that it is indelible and permanent. This instrument is very accurate and allows directly engraving words, images and logos on textiles. In some cases, the label completely disappears as it is possible to directly brand the article of clothing itself. Some effects are obtained by laser marking and cutting the BRAND; in fact, the laser allows easily switching from cutting to marking by adjusting the laser power.

Laser marking is performed without any direct contact with the textile or the article of clothing. That considerably reduces any risk of damaging or breaking the product.

Its user-friendliness lies in the fact that, through the machine digital setting, the required engraving can be set, even on a mass basis, and accordingly, be manufactured. The label processed is then applied on trousers, t-shirts, jeans or jumpers.
A good example of laser marking for label printing is the direct engraving on fleece for sports sweatshirts and t-shirts or workwear. The machine performs the dévoré effect by removing the surface part of the textile so as to unveil the underlying weave, thus gaining a 3D ton sur ton result.

When are labels necessary in the clothing sector?

The clothing sector involves a number of labels reporting different types of information.

Any article of clothing has a textile (or synthetic textile) label reporting material composition, washing instructions, country of origin, size according to the different import countries and other similar information.

And more, the label often shows the name of the trademark or the brand that produced it. The fashion lovers, who buy clothes depending on the fashion brand companies’ trends, are particularly interested in this aspect.

Not to mention the occupational workwear such as gowns, work overalls, jackets, safety shoes and helmets, that require labelling on the grounds of safety and protection of the organization work processes.

For all of these needs, the Ot-Las laser machine marking system for labelling can help manufacturers or designers of articles of clothing or accessories.

Customizing labels by laser marking

One more purpose of the labels for clothing is customization.

The field of uses is very wide and it is almost impossible to limit such wide range of uses of the laser marking specifically designed to make the labels for clothing one of a kind.

Generally speaking, a label can be a great element of uniqueness if applied on an article of clothing. It can totally change a cap or the t-shirt of a sports team.
This is increasingly more significant if an identifying code is necessarily to be distinct for legal obligations or for reasons of protection at the workplace.

Which way does the laser make such operation easier? Laser marking of labels features the configuration a logo, of an alphanumeric code or of a decoration element to be printed on the label, with the operating graphics software being installed on board the machine.

That means each pattern is given geometrical processing parameters and then possible mass repetitions or compositions of particular logos and drawings can be set.

Laser marking for footwear

What about the footwear sector? Are there the same advantages?

Yes,definitely! Consider that, in footwear manufacturing, more specific kinds of labels are required so as they can stand up to the most extreme conditions. Hot and cold weather, humidity, rain and mud. How can a label or plate resist over time after long-term use if undergoing such special conditions?

All information a footwear label can include ranges from the material through the manufacturing country and shoe size. Both a manufacturer of soles and a seller of footwear shall be informed about the footwear classification data. Therefore, they reasonably ask for a good service from the suppliers of resistant and easily removable labels.

As it is under the shoe sole, such identifying element can be really permanent through laser marking. This way, its identification can be always integral.

Even in this case, choosing labels that are long-lasting while not leaving marks or damaging the material is essential in order to offer a highly professional product.

Just to give an example, the laser is a guarantee to mark the label or the code to be applied on the goretex part for special work footwear.

Why does laser marking for labels reduce manufacturing costs?

Laser marking systems are increasingly cheaper as, due to the cutting-edge technology as well as the user-friendly software packages, developing and manufacturing a label costs considerably less.

The traditional systems including sewing, printing, labelling or pad printing turn out to be solutions that cannot be scalable or absorbed in a manufacturing cycle based on customization.

On the other hand, the laser markers, as they do not have any contact with the material and there is not any mechanical action stressing the system, they are far more reliable and just need the electric power to complete their processing.

Find out the OT-LAS laser systems and technology specifically designed for laser marking of clothing and accessory labelling.